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If you order your material in an intuitive manner that your audience can readily understand, they are more likely to be persuaded. If you order your material in an awkward manner, your audience will struggle to understand, and they will resist being persuaded by your message. Given the criticality of your presentation sequence, how do you choose the right one for your topic and your audience? If you could easily highlight key messages in your speech, would you do it? If there were a simple way to be more memorable, would you do it? If you could craft speech phrases that are more quotable, would you do it?
In this article, we define epiphora, cite several famous examples, and help you add this rhetorical device to your speechwriting toolbox. Examine Presentation Patterns on amazon. Examine Writing Tools on amazon. Roy Peter Clark will help you communicate better, whether writing speeches, reports, handouts, or articles. I confessed to my wife that I felt inspired to write.
Writers will be inspired to pick up their pens. Experience without theory is blind, but theory without experience is mere intellectual play. Speakers who bury audiences in an avalanche of data without providing the significance. Speakers who discuss theories and ideals, completely detached from real-world practicalities. Both of these speakers fail because they don’t understand the ladder of abstraction. Then, we explore specific strategies that you can apply to improve the balance and understanding in your presentations.