The greener products site will educate manufacturers, consumers, institutional and Federal purchasers on greener products and sustainable acquisition. Read more about the recommendations! Importance of green marketing pdf can improve human health and the environment by buying greener products and services!
This site will help you find the information you need to get started. Picture of the White House. Man in lab coat removing item from a furnace. What makes a product “greener”?
How can I identify greener products? How do I sell greener products and services to the federal government? View links to the most popular pages for each of EPA’s top environmental topics. View links to regulatory information by topic and sector, and to top pages about environmental laws, regulations, policies, compliance, and enforcement. Learn more about our mission, organization, and locations. Let the For Dummies brand and expert how-to content help you craft a business solution that will fit your brand and help you connect with your customers. And we can do that for you too!
Created exclusively for your business, your dummies custom content speaks directly to your customers. From how-to videos to engaging infographics, we’ll make sure your content goes everywhere your customers go. Put the power of the dummies. You’ll have instant access to millions of potential customers. See how our easy-to-understand, how-to content has helped some of the world’s most successful companies connect with their customers and make business easier. To educate customers, partners and employees on emerging communication topics and establish Avaya as the global industry leader in VOIP, contact centers, mobile workforce and other business communications topics.
Avaya sales personnel, partners and customers. The books were used as handouts at conferences, tradeshows, sales meetings and sales calls. Books were available in print and digital PDF download files for additional distribution. In order to effectively reach its global community, Avaya and the For Dummies team translated this title into 5 languages. This promotion was so successful that Avaya created a For Dummies marketing campaign which has included 12 English language titles with many translations to accommodate its global reach. This book was also translated into four languages.
Avaya continues to work with the For Dummies custom sales team on new initiatives needed to continue to meet their education objectives. Avaya has always been pleased with the response that resulted from using the For Dummies brand in our marketing campaigns for our employees as well as customers. The Avaya For Dummies series of print and digital books not only helped us to reach our customers in the US, but worldwide in a variety of translations. Guide was produced to educate and facilitate office worker empowerment. For Dummies used FSC approved paper sources and vegetable ink to produce the guide, which effectively formed the ‘call to action’ for the campaign.
A further five dual-branded versions were produced featuring Avery trade partners who wished to use the guide as a gift with purchase to drive environmentally responsible purchases during Green Office Week. In addition, an electronic version of the guide was made available for people to download from the official campaign website. The Dummies B2B team further supported the campaign with POS material and the provision of the famous Dummies man who created a sense of excitement for Avery head office staff at the campaign’s internal launch. 82,000 Avery branded For Dummies guides were distributed via the London newspaper Metro and through trade partners. Guide was so well received by the Metro editorial team that it was given a front page splash on Monday 2nd March, the first day of Green Office. The campaign garnered 130 million impressions and is set to become a regular event in the office workers’ calendar with plans for Green Office Week 2010 already underway.
We were aware of other large corporates targeting the office environment with ‘green’ messages and we needed an angle that would set our campaign apart. Other companies had taken the approach of chastising office workers for not doing enough. Our approach was more empathetic. Green Office Week needed to support and educate office workers to help create a climate for change.
A tie-up with the For Dummies brand was the obvious choice to deliver this. In the fight against climate change, office buildings make a big impact. Hence there is a need to raise the awareness of occupants and firms on sustainable practices as their behavior will have a direct impact on energy consumption. Wiley, publisher of the popular For Dummies series of guidebooks. The special edition 40-page book offers comprehensive information on how offices can go about greening their offices to achieve the BCA Green Mark for Office Interior certification. The guide contains useful information on the assessment criteria, requirements, as well as certification process. The guidebook serves to share with users the benefits of greening their offices, and equip them with the know-how to go green.
BCA is constantly on the lookout for new engagement platforms to educate the public and urge them to join us in our green building efforts. I hope that the guidebook will be able to inspire more to come on board the Green Mark for Office Interiors scheme. Carlisle’s goal for this campaign was to build a piece of high-value content that would position the company as a thought-leader in the market, generate leads, and grow their sales opportunities. They also planned to use sections of the content for social media, in order to present a compelling and engaging message through various social channels. Registration for the e-book was advertised via social media, Carlisle’s website, traditional email marketing blasts and email signatures, and through ads on industry news websites. The print book was distributed at tradeshows, industry organization events, speaking events, and used as a sales leave-behind tool. This promotion was so successful that Carlisle is considering a 2nd Edition.
The book has generated close to 500 leads, of which Carlisle has deemed approximately 100 to be high-quality leads. With the increase of qualified leads, Carlisle has hired an additional sales resource. Asked to speak at various industry events on the topic. Invited and participated in an industry related press conference in Las Vegas. Organized and hosted a local traceability event that was well attended. The customer was so pleased with the results that they recommended the For Dummies brand to a non-competing vendor, who has already begun a similar project with Wiley.